Pai is a beach town in the mountains. It attracts travellers looking to experience the lazy mountain beauty of Thailand and are of a Bohemian, Hippie, Health conscious and Cannabis friendly type.
Some consider Pai too touristy, too full of Westerns looking for a party. Ignoring the fact that Thai’s also like to party ¯\_(ツ)_/¯. I found Pai had far less of the obnoxious North American tourists that drunkenly loiter Khao San Road in Bangkok. Instead it is the domain of Wealthy Asian tourists and the deadlocked, bohemian European backpackers.
I loved Pai for its mix of traditional conservatism and open-mindedness, its compactness, its surrounding natural beauty and friendliness.