Excuse me for a moment as I geek out about how awesome IKEA’s Pop-up shop/ cafe in Toronto is as a branding concept. In one word, brilliant. To set-up a small pop-up shop in the heart of the city, let people play, shop and the while reminding them that a IKEA has all of the things you need for your small downtown space.
Photo Diary: IKEA Play Cafe
As soon as we entered the shop we got handed a wooden spoon that we could us to “tap” on products to buy them. What a fun way to shop! Add to that there were games and creative exercises set-up in the shop that created a truly engaging experience. I ended up buying two spatulas that I actually needed but probably wouldn’t have gone out of my way to buy at IKEA. We didn’t go to the cafe as we were on our way to Brunch, but I might go back to have some of those Swedish meat balls.