Ingredient 1: Get a cool song song by a charismatic ageing Rock-Star.
Ingredient 2: Sing in a cool German accent.
Ingredient 3: Include a lot of innuendo’s.
Ingredient 4: Include some hot models.
And presto you have EDEKA’s Supergail ad, making the least sexy thing on earth (Grocery Shopping) as sexy as a Techno video.
Well done Germany.
Now does anyone know who the agency behind this brilliance is?