We all want to be the type of person who others are attracted to, listen to & are influenced by. We get frustrated when others don’t listen to our advice & get satisfaction from being proven right (“I told you so”). We all want to be special. We love reading horoscopes & taking personality quizzes that tell us who we are & what’s so special about us. And we like to compare ourselves to others, as a way to measure our own success. Which is why Klout has proven to be so attractive – it’s a scientific measure of your influence & your interestingness:
“Klout has developed their proprietary Klout Score which measure a persons overall online influence by looking at over 35 variables of a users Facebook, Twitter and LinkedIn networks. The Klout Score ranges from 1 to 100 with higher scores representing a wider and stronger sphere of influence. But what Klout is really measuring you on is how interesting, informative and in-demand your content is, and being able to create good content is a key ingredient of an influencer.”
Continue reading my full post at the FUSE Marketing Group blog.