According to my sister, I spend too much time on Twitter. I really don’t. I am not one of those people who tweets about their sandwich & every move, but I will admit I do use twitter a lot. It’s my source of news. Without fail, I will learn something from my twitter feed before it makes it to the news. And since I get a lot of “what is twitter?” type of questions & looks of “I don’t get it” from my friends when I explain it , I do spend a lot of time thinking about why twitter is attractive to me & people like me. And one day I had a “twitterpiphany”, a kind of “ah-ha!” moment that clarified for me how we as marketers use twitter successfully to engage with & market to consumers. You can find part 1 of my Twitterpiphany on the FUSE Marketing Blog, but here’s a little taste:
“Twitterpiphany 1: Tips for Twitter Awareness Campaign’s
I don’t think I need to sell you on the awareness driving powers of Twitter. You’ve probably heard about the Egyptian protest, the #StopTheMeter Campaign , or Charlie Sheen’s #winning. What you are probably struggling with is how to harness that awareness potential for your brand or product.
It’s something I’ve struggled with as well. But, over the years I’ve learned a few things through trial and error (both personally and on behalf of my clients) and while I can’t claim to have all the answers, I can share with you some of the rules and tips I’ve developed that have worked for me.
1) It’s not about you; it’s about your consumers. Focus your message on connecting with your consumers (the golden “What’s in it for me?”), rather than trying to fit all your brand/product benefits into a message that’s short enough for twitter.”